Saturday, September 11, 2010

A Tart and a Toaster Walk Into A Grocery Store… (Tales from Tart Sampling)

At some point prior to starting Little Pots & Pans Co., I must have been sitting on my couch thinking… ‘You know, these 48 hours in between Friday and Monday are really too much, there must be something I can do with all this time’. Now I find myself spending many Saturdays traveling around to our customers promoting our tarts and handing out samples.

One of the best ways to get people to try your product is to hand out samples. There are several ways to do this – provide extra product to your client for them to give out, hire a professional (and supply them with product) to do in store sampling, or do it yourself.

The upside to being on site is that no one knows your product better than you, and it’s easy to let your passion and enthusiasm show. The reality side is that sometimes your own experience ends up seeming like a rendition of one of those home video shows.

People love trying free samples, to many it’s a veritable buffet, some stop and are truly interested and others avoid the table like you were going to demand something untowards from them. For the people who stop and try our samples, I’m just happy to get them tasting as I do see it generating interest.

I get all sorts of questions and comments, most very encouraging and positive but some that just have you wondering. Some of that fall on that side include:
“ This would be great with some cheese” (the sampler selected the only vegan sample on the table)
“I’m dieting, I really shouldn’t” (sampler ate multiples of all flavors on the table)
“There’s no flour in this, right?” (After asking what the crust was made of)
“What are the blue speckles in the crust?” (We add black pepper to our vegan dough)

The odd questions help shape how we talk about our tarts, what we should be saying (or perhaps not). And, since my weekend is less than 48 hours, at least there’s a chance of some humor to it.

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