How Do You Like Dem Tomatahs? Comments On This Week's News

I couldn’t let this story pass by without commenting on it, and anyone in the farming or food industry will understand why. This past week $250,000 (yes a quarter of a million dollars) worth of tomato crop were stolen from a farmer in Florida. You can find the (free) article here via ABC.

While I am relieved we’re not having food riots in our country, a great tomato heist like this shows us how much of a commodity our food has become. Our food prices are directly tied to fuel (eg the cost of gas), growing conditions, and calamities going on in the world (whomever has had a flood, freeze, drought or earthquake is purchasing food from us).

Additionally, it brings to mind a few questions (and some comments):

Where are you going to fence said tomatoes? (they were originally destined for Wendy’s)

“Psstt… hey mister… these nice tomatoes just fell off the back of the truck”. I suspect if the thieves went through such trouble to set-up a fake company, they already had a buyer in store so to speak.

What does this do to our efforts to have more traceability in our food? Doesn’t matter where they were destined, would you eat one knowing it was stolen not knowing how it was handled (though by now you know where it was grown)?

Which brings me to think if it had been beef or pork, there would’ve been a nationwide man-hunt out to stop it from getting into our food system

This very well might not be the last time we hear a story like this. Next time you’re at one of your local farmers markets (ours are just starting up) remember what a commodity your local farmers truly are to your own dinner table.

Let’s All Grow This Year… Support for OR HB 2336

I’ve been reading a lot of back and forth about OR HB 2336, the state bill that would allow farmers (growers) to do a small amount of processing to ingredients they grow for sale direct to the consumer (you, at farmers markets).

Since we’re all starting to think about the markets, CSAs and what could be sprouting in our own backyard, it’s a good time to throw in some support.

One of the biggest supporters of this bill is Anthony Boutard of Ayers Creek Farms. You can read about his position, and why it makes sense from a farmer’s perspective over at our friends at Culinate. 

As some one who’s business is food processing (or, I’m not a farmer, I just work with them to procure ingredients for our own products), I think it’s a smart idea to give farmers some leeway in what they can sell.

1. Not every crop is either 100% saleable or sells out (I’m not talking about strawberries which seem to disappear in minutes after the market bell rings). Produce (or ingredients) do not grow uniformly. Not in your garden, not on acres of land. Also, what a lot shoppers don’t realize is, there’s no guarantee what a farmer brings to market is going to sell out (or at all). Giving farmers an opportunity to extend their crop by utilizing rejects, and/or unsold produce is a win for the shopper in buying something truly artisanal while allowing the farmer to recap (or extend) their profits.

2. Shoppers don’t always know what to do with ingredients. No, I am not calling you a bad or unadventurous home cook. However, I’ve spent a few market seasons next to Anthony & Ayers Creek (as well as Springwater Farms and Creative Growers) and when ever there’s an item that’s unusual - borage,  sun chokes, or an heirloom currants, more often than not I hear the question “How would you cook or prepare it?” Which many times leads to an ingredient being passed over (with the second comment being “I don’t know if my family will like it”). If these farms were able to produce small amounts of a finished product (borage chips? currant spread? Sun choke pesto?), besides landing a sale, it would provide the opportunity to expand a shopper’s horizon into a new ingredient.

3. Innovation. Perhaps there’s another great product out there. In a time where shoppers are (thankfully) becoming more aware of what’s in their food (and companies like mine strive to continue to create clean products by purchasing from farms like these), there could be larger market out there for something one of the farmers produces.

While this is my view (I don’t get to vote on the bill), I am in support of items like this that enable our local agri-economy to grow and thrive. I’m already a fan of Ayers Creek Polenta and if Springwater Farms were able to produce a wild-mushroom demi-glace… I can only imagine the dinner possibilities!

Been Caught Stealing... The Past Few Weeks Digested in List

I’m stealing, erm, borrowing the format of this post from another blog post I read recently (maybe even today). It’s well published enough the interwebs will show it to you if you hunt around.

Instead of rolling with a quiet January (and into Feb) while you all were on diets and budgets, we’ve been embracing it by doing some new product development. I’m not ready to talk about what it is yet because 1) I want them to be in production for a few weeks first and 2) I’m working on perhaps having the local press actually give it some, um, press.

However, here’s a list of how my weeks have gone:

1. Sample commercially produced versions of like products. Hmmm…
2. Source some sample ingredients. Tour of Trader Joes, Fred Meyer, New Seasons. Try not to buy other ingredients not related to project (like Candy Cane Jo Joe’s)
3. Create sample recipes
4. Taste with staff. Hmmm… Refine.
5. Create next batch of sample recipes
6. Taste. Taste with staff. Too much acid pucker… Refine.
7. Create next batch of samples recipes.
8. Taste. Taste with staff. Wooo… we like those.
9. Source more sample ingredients. Tour of Trader Joes, Fred Meyer, New Seasons. Try not to buy other ingredients not related to project (like Pirate’s Booty which is on sale)
10. Recreate batches of recipes to be production candidates. How much of what did I put in that again?
11. Write down better recipes, notes, tips and tricks. Scale to larger batch sizes.
12. Make batches of production candidates again. 
13. Taste. Yup. Got it.
14. Email clients, talk about pitch and set-up dates and times to present samples.
15. Create production candidate samples to give out at said dates and times.
16. Think about where to store new ingredients. Rearrange one of the freezers. Harvest out ghosts of projects past.
17. Look at paperwork that goes with product launch. Think about marketing materials.
18. Ignore paperwork, eat extra samples.
19. Remember I owe accountant some forms for how-grateful-am-I-2010-is-ovah filings.
20. Eat more samples.

Enjoy the pic of the building across the street from us. I shot it with an iPod camera which is marginally better than my current cellphone. Still working on it… but perhaps more another bite?

The Reindeer Were Schvitzing (or, Holiday Recipe Testing in the Dog Days of Summer)

Much like the fashion industry, many food companies plan ahead for their seasonal offerings. While my friends in the fashion world are figuring out what’s going to be hot in Spring 2011, we’re (literally) getting hot over recipe ideas for our holiday 2010 projects.

In the past couple of years, we’ve been creating holiday specific products for a well loved grocery store chain in town. Until the plans are set (and the favorites chosen), I can’t spill the apples beans too much about the project.

We’ve been spending the past couple of weeks revising recipes from last season as well as working out and refining some new ideas, and if my staff isn’t tired to eating apples and cranberries in 90 degree heat, they will be. (Either that or I will have gotten clobbered with a rolling pin before the next test batch makes it out of the oven).

There are always challenges when thinking about what customers will be interested in eating/purchasing in the coming months. As someone who struggles to meal plan for the week ahead, it’s tough to imagine what I’m going to be eating in October. So we use our best guess, a bit of creativity, sales data from the prior year and put some ideas out there.

Additionally, we find ourselves work out recipes sometimes with less than seasonal (or local) ingredients to get to our decisions. It’s definitely not apple season yet here in Oregon, but I needed a couple of fresh (erm not frozen) ones and was grateful I could find them, even if they were from last year’s crop.

At the end of the day, it’s also a good team building and learning experience. Everyone has a different palate and likes & dislikes. I try to give everyone a chance to input their ideas and feedback and I enjoy watching the process evolve to arrive our final recipes. Obviously not every idea is marketable, but it gets us thinking about the various elements of a recipe.

Besides having an opportunity to contribute, if there’s a chance we’re going to be baking a few hundred of any of these, the process is smoother if we’re excited about the outcome.

Now I need to get back to my costing spreadsheets and finalize the ingredients pricing. I know leather is a hot item in fashion for fall 2010, but how much do you think cranberries will cost?

Let it grow, Let it grow, Let it grow (Part 1)

Here in the Portland area we received 4.5 inches of rain in the past month (since I’m writing this closer to the end of the month, chances are the amount will be higher).

Rain, while great for our water tables and washing all of last year’s dead leaves down my driveway, is not conducive to planting and harvesting (or highly lucrative farmer’s markets).

Friends, neighbors, people I’ve never met before in the grocery store, are all complaining that their got washed out in the past week and they’re waiting to replant.

While, as much as someone like me who barely gets around to mowing their lawn can empathize, regardless of the rain, this is going to be an even more interesting locally agricultural tied year for Little Pots & Pans Co.

Somewhere 50-70 miles south of us rows and rows (and fields and fields) of tomatoes have/are being planted, and some of those rows (and potentially a field or two) of crop yield will come to us, as I’ve been working with local farmers to contract grow vegetables for our tart fillings.

In past years, I’ve spent much time and energy running around sourcing (what I think will be enough) vegetables to make our tart fillings for the winter. At it’s best, the time spent was a great way to get to know regional farmers and what their ability to grow is. At it’s most frustrating last season became an organizational nightmare of trying to purchase produce, following up with farmers as to where it would be, and settle on a wholesale price (many farmers would rather sell direct to customers at farmer’s markets and take the sales risk over a guaranteed wholesale sale). Much running around for very little yield indeed.

This year, I decided it was time to take a more proactive approach. Using farm contacts from my customers (e.g. local grocery stores and food service providers) who purchase produce directly from regional farms, and a newly founded farmer-producer connection website underwritten by the Ecotrust, FoodHub, I put out requests for the amount of produce (tomatoes, zucchini, eggplant) we think we would need for the coming year.

The one thing that dawned on me (being consumed by the processing side of the food business) was whether or not I had missed planting season. Luckily, it was February when I was considering this and hit upon most farmers in planning season for their planting season.

In Part 2, I’ll talk more about the responses I received from the agricultural community and how far we’ve gotten in getting closer to crops, and how I have my fingers crossed for a blight-free robust growing season. 

In Which I Eat Lunch and Gain Zucchini

It was a rare occasion on a warm spring day when I was out and about and happened to be driving past one of the acclaimed local sandwich shops right before lunch rush. For many of you, lunch is what happens between coffee and dinner. There is no loss of irony in the fact that our company centers around lunch products and yet I eat something cobbled together from my home fridge (or freezer) on most days. The concept of going out for lunch is a foreign dream and even stopping to eat can be a goal to aspire to.

So here I was facing said sandwich shop with a parking spot right outside. Being mostly vegetarian I knew there were going to be limited options for me to order from. But that’s ok, I’m not one of those demanding why-can’t-there-be-more-options-for-me-to-choose-from eaters. One (or two) really well done options are better than a menu full of half-hearted attempts, and in this case I knew what I wanted to try, the roasted mushroom sandwich.

The sandwich was everything I wanted it to be. Well seasoned portabello mushrooms, lightly pickled shallots combined with the tang of goat cheese and frisee on an onion roll. I was happy camper at the first bite. It was drippy and finger licking messy in the good way, and well worth $6.95.

A little while later (after more driving around), I was back at the Wednesday Portland Farmer’s Market to help pack up our stall and see what produce our friends from Rick Steffen Farms had brought.

Rick himself was manning his stall and had hot-housed zucchini in the past months finding himself with a bumper crop. He willingly (and probably gratefully, since he wouldn’t have to lug it back to farm) unloaded 50lbs to me on the spot.

Looks like we’re already off to a great growing season this year in the Pacific NW, and it’s a good thing I ate first, because at this rate, starting off with this much zucchini to process for tart-fillings, who knows when I’ll have time for another sandwich!