I read a lot of blogs (when time permits), mostly business, some cooking or food related, a few just for an escapist view into other people’s lives. In the past few weeks everyone has been posting trends, goals and things to accomplish in 2011. What’s struck me about much of my reading is, none of them I saw were posted by people who own food companies (ours are still forthcoming, though I admit they’ve morphed a bit in the past few weeks).
A quick search on Delicious, Google and Mashable (alright, maybe a longer search, there was a lot to look through), shows thousands of food blogs. Recipes, grocery store, farmers markets and product review sites abound.
I think the process of how my company transforms and grows creates quite a bit of fodder for content (and some days pilots for sitcoms) and while I don’t always have time to put fingers to keyboard I wish there had been blogs like mine out there when I was getting started. I’d be interested in reading some of what are others who are creating food products are going through today.
Every industry has their unique challenges related to their business - regulations, getting to market, sourcing suppliers and building a client base come to mind. We can’t all be out there doing this alone.
So, if owning, launching or running a food company is everyone’s new “go to” business… why aren’t more food companies blogging themselves?